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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20231004T170000Z
DTEND:20231004T183000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SBDC Program: Maximizing Black Friday
DESCRIPTION:The Maximizing Black Friday series is a strategic program offered by the CSUF SBDC designed to help business owners get ready for a successful holiday season by planning ahead for Black Friday promotions. This specialized course focuses on preparing your products and offerings to captivate customers and multiply sales during the peak shopping period. By joining us now\, you'll have the advantage of time to strategize\, optimize your product offerings\, and ensure that your business is fully prepared to make the most of Black Friday and the holiday season. Don't miss this opportunity to get ahead and achieve extraordinary success this Black Friday.\n\n \nWeek 1: September 27   Setting the Foundation for Black Friday Product Preparedness\n\nUnderstanding the Power of Black Friday Product Preparedness:\n\n\n	Introduction to Black Friday and its significance in the business landscape\n	Analyzing past Black Friday data and trends for insights\n	Identifying key product categories and customer preferences for Black Friday\n	Setting specific goals for product preparedness and sales success\n\n\nWeek 2: October 4   Optimizing Product Offerings for Black Friday\n\nCrafting Irresistible Black Friday Product Offerings:\n\n\n	Evaluating and selecting product offerings for Black Friday promotions\n	Crafting enticing discounts\, bundles\, and limited-time offers\n	Identifying upselling and cross-selling opportunities for increased sales\n	Creating a product promotion strategy that aligns with your business goals\n\n\nWeek 3: October 11   Maximizing Product Visibility and Reach\n\nLeveraging Marketing Channels for Product Visibility:\n\n\n	Utilizing social media marketing to build excitement and engage customers\n	Implementing email marketing campaigns to reach your target audience\n	Crafting persuasive product descriptions and engaging visuals\n	Leveraging influencers and partnerships to expand product visibility\n\n\nWeek 4: October 18   Measuring Product Success and Post-Black Friday Strategies\n\nEvaluating Product Performance and Post-Black Friday Strategies:\n\n\n	Implementing tracking and analytics tools for monitoring product performance\n	Analyzing data to measure the success of Black Friday product offerings\n	Identifying post-Black Friday strategies to retain customers and encourage repeat business\n	Cultivating customer relationships for long-term brand loyalty\n\n\n \n\nWho Should Attend?\n\n\n	Business owners and entrepreneurs looking to maximize product sales during Black Friday\n	Marketing professionals seeking to enhance their product preparedness strategies\n	Individuals eager to make a significant impact during the Black Friday shopping period\n\n\nDon't miss this chance to get ahead and achieve Black Friday product preparedness for a successful holiday season. Register today and elevate your business to new heights this Black Friday!\n\n\n\nRegister here\n\n \n\n**R egistration closes September 25\, 2023\, at 10 a.m. Emails will be sent to participants after registration closes.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="color:#000000\;"><span style="font-family:verdana\;"><span style="font-size:14px\;">The Maximizing Black Friday series is a strategic program offered by the CSUF SBDC designed to help business owners get ready for a successful holiday season by planning ahead for Black Friday promotions. This specialized course focuses on preparing your products and offerings to captivate customers and multiply sales during the peak shopping period. By joining us now\, you&#39\;ll have the advantage of time to strategize\, optimize your product offerings\, and ensure that your business is fully prepared to make the most of Black Friday and the holiday season. Don&#39\;t miss this opportunity to get ahead and achieve extraordinary success this Black Friday.</span></span></span><br />\n&nbsp\;\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Week 1: September 27 &mdash\; Setting the Foundation for Black Friday Product Preparedness</span></span></span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;"><span style="font-weight: 700\; box-sizing: border-box\; padding-top: 0px\;">Understanding the Power of Black Friday Product Preparedness:</span></span></span></span></p>\n\n<ul style="margin: 0px\; padding-top: 10px\; padding-right: 0px\; padding-left: 2em\; list-style-position: initial\; list-style-image: initial\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Introduction to Black Friday and its significance in the business landscape</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Analyzing past Black Friday data and trends for insights</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Identifying key product categories and customer preferences for Black Friday</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Setting specific goals for product preparedness and sales success</span></span></span></li>\n</ul>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Week 2: October 4 &mdash\; Optimizing Product Offerings for Black Friday</span></span></span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;"><span style="font-weight: 700\; box-sizing: border-box\; padding-top: 0px\;">Crafting Irresistible Black Friday Product Offerings:</span></span></span></span></p>\n\n<ul style="margin: 0px\; padding-top: 10px\; padding-right: 0px\; padding-left: 2em\; list-style-position: initial\; list-style-image: initial\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Evaluating and selecting product offerings for Black Friday promotions</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Crafting enticing discounts\, bundles\, and limited-time offers</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Identifying upselling and cross-selling opportunities for increased sales</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Creating a product promotion strategy that aligns with your business goals</span></span></span></li>\n</ul>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Week 3: October 11 &mdash\; Maximizing Product Visibility and Reach</span></span></span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;"><span style="font-weight: 700\; box-sizing: border-box\; padding-top: 0px\;">Leveraging Marketing Channels for Product Visibility:</span></span></span></span></p>\n\n<ul style="margin: 0px\; padding-top: 10px\; padding-right: 0px\; padding-left: 2em\; list-style-position: initial\; list-style-image: initial\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Utilizing social media marketing to build excitement and engage customers</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Implementing email marketing campaigns to reach your target audience</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Crafting persuasive product descriptions and engaging visuals</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Leveraging influencers and partnerships to expand product visibility</span></span></span></li>\n</ul>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Week 4: October 18 &mdash\; Measuring Product Success and Post-Black Friday Strategies</span></span></span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;"><span style="font-weight: 700\; box-sizing: border-box\; padding-top: 0px\;">Evaluating Product Performance and Post-Black Friday Strategies:</span></span></span></span></p>\n\n<ul style="margin: 0px\; padding-top: 10px\; padding-right: 0px\; padding-left: 2em\; list-style-position: initial\; list-style-image: initial\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Implementing tracking and analytics tools for monitoring product performance</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Analyzing data to measure the success of Black Friday product offerings</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Identifying post-Black Friday strategies to retain customers and encourage repeat business</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Cultivating customer relationships for long-term brand loyalty</span></span></span></li>\n</ul>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">&nbsp\;</p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;"><em style="box-sizing: border-box\; padding-top: 0px\;">Who Should Attend?</em></span></span></span></p>\n\n<ul style="margin: 0px\; padding-top: 10px\; padding-right: 0px\; padding-left: 2em\; list-style-position: initial\; list-style-image: initial\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n	<li style="margin: 0px\; padding: 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Business owners and entrepreneurs looking to maximize product sales during Black Friday</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Marketing professionals seeking to enhance their product preparedness strategies</span></span></span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\; box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Individuals eager to make a significant impact during the Black Friday shopping period</span></span></span></li>\n</ul>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">Don&#39\;t miss this chance to get ahead and achieve Black Friday product preparedness for a successful holiday season. Register today and elevate your business to new heights this Black Friday!<br />\n<br />\n<a href="https://www.eventbrite.com/e/maximizing-black-friday-tickets-692101292597"><strong>Register here</strong></a></span></span></span><br />\n&nbsp\;</p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; box-sizing: border-box\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;"><em style="box-sizing: border-box\; padding-top: 0px\;"><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#000000\;">**R&#65279\;egistration closes September 25\, 2023\, at 10 a.m. Emails will be sent to participants after registration closes.</span></span></span></em><br />\n&nbsp\;</p>\n<br />\n<br />\n&nbsp\;
LOCATION:Online
UID:e.2189.14541
SEQUENCE:3
DTSTAMP:20260406T102204Z
URL:https://business.danapointchamber.com/events/details/sbdc-program-maximizing-black-friday-10-04-2023-14541
END:VEVENT

END:VCALENDAR
