Take your business online!
California Shop Small is a six-week program designed to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. Participants will receive a six-month free subscription to sell on a California-branded e-commerce platform and no-cost one-on-one consulting to assist in furthering their online success.
At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.
Week 1: Wednesday, October 4, 2023
- Program Introduction
- Business Fundamentals
- Vendor Account
Week 2: Wednesday, October 11, 2023
- Products: Sourcing, Pricing, Managing
- Vendor Profile and Policies
Week 3: Wednesday, October 18, 2023
- Store Content: Product Descriptions and Photos
- Payment Processing
Week 4: Wednesday, October 25, 2023
- Marketing and Sales Fundamentals
- Adding Products to Store
Week 5: Wednesday, November 1, 2023
- Digital Marketing
- Advertising and Analytics
- Reporting and Tracking
Week 6: November 8, 2023
- Finances: Management and Access to Capital
- Platform Tips and Tricks
Optional Hands-on Sessions (group Q&A): Tuesday, Oct. 17, and Tuesday, Nov. 7 | 3 – 4 p.m.