Selling on Amazon could be an opportunity to launch or grow a business, but where should you start? Join us for this 3-week series to learn about Amazon selling strategies that will set your small business up for success. During this series, we will cover all the steps needed to build a strong brand on Amazon, including maximizing profits and sales through Amazon’s fulfillment, pricing, and advertising best practices.

Intro to Amazon and Ways to Sell I Tuesday, July 11 I 10 - 11:30 a.m.

• Overview of Amazon's business model and history
• Preparing to sell on Amazon
• Benefits of selling on Amazon - access to a vast customer base, fulfillment services, etc.
• Overview of Amazon's fees and pricing structure
• Ways to sell on Amazon - seller central, vendor central, and Amazon Handmade
• Understanding Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM)

Listing Products on Amazon, Research and Best Practices I Tuesday, July 18 I 10 - 11:30 a.m.

• Product listing optimization - title, description, images, and keywords
• Product research tools - Amazon Best Seller Rank, Jungle Scout, etc.
• Best practices for pricing and advertising products
• Importance of customer reviews and feedback
• Best practices for managing inventory and shipping

Advertising, A+ Content, and Brand Registry I Tuesday, July 25 I 10 - 11:30 a.m.

• Overview of Amazon Brand Registry Program
• Benefits of Brand Registry - brand protection, enhanced product listings, etc.
• Creating A+ content - enhanced product descriptions and images
• Best practices for creating compelling product stories
• Pay-per-click strategy (Paid ads)

*Registration closes Monday, July 10 at 9 a.m. Participants will receive emails after registration has closed.