Workshop: Small Business. Big Impact. Marketing for Scalability in 2024

Equip yourself with the marketing tools to propel your business to the next level. Learn how to expand your audience, diversify sales strategies, and make video a cornerstone of your growth. Through hands-on workshops, demonstrations, and interactive sessions, you will walk away with powerful marketing secrets to grow your business.

Bring your marketing questions and leave with actionable digital marketing techniques. Seats are limited. Reserve your spot today!

Session 1: How to Create Quick and Effective Marketing Content

Workshop A: Could Your Content Be Hurting Your Online Sales?

From product descriptions, organic search engine optimization, and image structure, you will learn how to avoid the common pitfalls with content creation. Great content can sell your product; this session will give you best practices on how your product can sell itself.

Workshop B: Creating a Compelling Video in Minutes

From editing and voice-over to how to embed your brand personality into high-quality video content, you will learn approachable, quick techniques and tools with hands-on demonstrations.

Workshop C: Content Meets Brand

Learn how to identify your brand voice and personality. With a defined voice and personality, you will be able to create content that speaks to your customers on a personal level.

Session 2: Using Marketing Content to Drive Revenue

Workshop A: Unleashing Video Sales Potential

Learn how to identify optimal placement stages, create compelling calls to action for conversion, leverage videos for lead nurturing, sustain customer engagement, and meticulously measure impact on sales metrics.

Workshop B: You have the content. You have the brand voice. Now, let’s boost your sales.

From e-commerce to Facebook and Instagram, learn how to audit your content, refine your brand voice, and target specific platforms with tailored campaigns.

Workshop C: Creating a Smart Social Media Calendar

Learn how to use AI to automate your social media posts, track your results, and engage with your audience on a personal level. Imagine creating an entire month of posts with graphics in minutes vs. hours.


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